What brands can learn from Starbucks' use of UGC

Uncategorized Oct 16, 2017

Though Starbucks has already been successful on social media because of the beverage’s popularity, the pumpkin spice latte has successfully proven another point as well: that user-generated content works as a content marketing strategy. Read Part One In This Series On Starbucks Tasty Pumpkin Spice Social And Content Marketing Brands like yours that can utilize user-generated content, or UGC, see their online conversion rates double, according to Pixlee, a user-generation media platform. The reasoning is simple. It’s because people trust each other more than they trust brands. In fact, according to Pixlee, just 14 percent of customers trust brands. But 48 percent of customers trust other customers.   Seeing a retweet of someone’s photo who’s excited about purchasing his or her first fall PSL comes across as much more genuine to consumers than a tweet from Starbucks itself. Collecting and featuring media posted by consumers creates a sense of community of...

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How Starbucks is winning the social media marketing game

The Real PSL Starbucks Winning At Social Media Instagram SternWalk through almost any city in America at this time of the year, and you are guaranteed to see “pumpkin spice latte” (PSL) advertised on a little sidewalk chalkboard, perhaps complete with falling leaves and steam wisping into the air, enticing you to come inside and warm up with a PSL.

  It’s not just Starbucks. Practically everywhere you look, whether it’s a bakery, brewery or ice cream shop, there is a pumpkin-flavored *something* that magically appears every year around this time. But it is Starbucks’ successful marketing of the PSL that has, in turn, encouraged and pushed other brands to put some spice into their plain-vanilla marketing.   The PSL Instagram features a traveling pumpkin spice latte in a Starbucks cup, complete with sunglasses and fall accessories like red leaves, orange headphones and even a rhinestone-studded leather jacket. The Official PSL Twitter has its own sponsored hashtag emoji, and its timeline features retweets...

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Search Engine Optimization The Missing Part of Your Content Marketing Strategy

There have been a lot of blogs and posts these past few months saying that Content Marketing is Dead or that it does not work. My immediate response is Content Marketing works but there is a crucial element that most Content Marketers and Content Writers leave out.

Search Engine Optimization is key to the success of your content marketing strategy.

Here is just a few reasons why: Let's go to the public library and take out a book about what your company does. There are two books available. One is a pamphlet, and the other is the ultimate manual on what you do. Now here's the kicker. It's not just that the bigger book is, well, bigger, it's that it has an index in the back which references which key terms (keywords and long tail key phrases in SEO terms) it mentions a lot throughout the book. Here is where I am going with this. Great blogs have certain keywords linked to other blog articles and pages in what I call a linguistic theme. And it's not just individual keywords, but...

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Harnessing the power of Facebook Tags

Standing out on Facebook is hard. Tags and mentions make it easier.

Tagging other people (or places, or feelings) in your post is a great way to get your post to show up on other people’s Facebook newsfeed. That way, even more people will see and react to it...and who doesn’t want more Facebook hearts on their status?   At Stern Inbound Marketing, we harnessed the power of Facebook tags to market our local auto repair shop when the owner, Saul Reisman, attended SEMA, the Specialty Equipment Market Association. Each year, over 100,000 people from over 100 countries attend the four-day event, held at the Las Vegas Convention Center. SEMA is the premier auto event of the year for auto part manufacturers, retailers, mechanics, dealers, and vendors to stay in-the-know about what’s going on in the auto industry. Knowing that a huge portion of the brands and retailers at SEMA had active Facebook pages, we decided to include those brands in our Facebook posts. By...

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Use Snapchat to communicate, collaborate and inspire your employees

Imagine waking up in the morning to a Snapchat notification with a message from your company CEO on the upcoming charity function, or from one of your coworkers giving you a project update.

 

In the not-too-distant future, this business strategy using Snapchat could become a reality.

  Snapchat has already become a popular video-sharing app for a host of reasons; tattoo artists, world travelers, and foodies use it to connect with followers and showcase their everyday life. Around the world, people are using Snapchat to share new cocktail recipes, gorgeous New Zealand scenery, and illustrated monsters.   But don’t be fooled into thinking Snapchat is just a silly teen app. Downloads in 2015 stayed in the top three of both the Apple and Android app stores all year long. Snapchat averages 10 billion video views per day, compared to YouTube’s 5 billion video views per day.   These numbers can be used to your advantage. Here, we’ve brainstormed...

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Has Inbound Marketing Killed Web Design?

inbound marketing Sep 30, 2017

Take a brief second and consider all the apps you’ve downloaded in your life. Maybe you gave Spotify Premium a chance after downloading the free version of the app. Or maybe you took a class on Khan Academy because you saw a recommended video on YouTube. Each of these scenarios is a result of successful inbound marketing tactics. The art of inbound marketing is that it moves a person from passive audience member to consumer by leading them through a natural flow of information. The art of inbound marketing is growing and expanding. Forbes recently labeled inbound marketing as “the No. 1 killer of cold calls.” Keep reading to see how you can use inbound marketing to replace your old sales tactics and traditional websites that no longer work.

What’s the difference between traditional website design and inbound marketing websites?

There are two main differentiators between inbound and traditional sites: content and call-to-action. Inbound marketers know how...

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Three steps to growing your Instagram business with user-generated content

In the past, Instagram was the social network of choice when it came to posting selfies with cool filters. But the network’s image is transforming into that of a giant e-commerce platform which you can use to promote your own product, service, or business.

To promote your business, you need lots of one thing: Viewers. And you need not just viewers to visit your Instagram page, but those who are willing to like, comment, and click on your website link.

So how do you get those followers? One proven technique is to begin sharing user-generated content. Generally speaking, this involves using the best-of-the-best content created by people using your products or service (with credit, of course) and posting it to your own account in order grow your following.

One company who utilized a UGC strategy saw an increase in followers of 60 percent in just three months! The reason? Brands who utilize user-generated content are more memorable to social...

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